Evade the Expected for Bolder Campaign Communications

09/13/2024 12:00 PM - 01:30 PM PT


  • $30.00  -  DER Member
  • $55.00  -  DER Non-Member


To register for the event at the $30 DER member price you will need to sign in to your account before registering.  Not a member? Click here to join DER or renew your membership!! The registration deadline for in-person attendance is September 10 at 5 pm, and for Zoom attendance the deadline is September 12 at 5 pm. 

Audacious fundraising campaigns require you to evade the expected and instead tap the cultural zeitgeist to create a thematic appeal that carefully balances reason with urgency and emotion. And your campaign communications have to tap the values you and your donors share. How do you do all that when your organization seeks to engage both your tried-and-true donors and a new generation of values-aligned supporters? 

Learn from San Francisco Foundation’s Rehana Abbas and Mission Minded’s Jennie Winton how you can address the needs of today’s donors through your shared values to create a campaign theme and message that’s clear and irresistible. They’ll share a bold new way to think about your donors through a values lens, how San Francisco Foundation is doing this successfully, and why this values-centered approach must become the anchor of your donor communications.

Whether you’re in a campaign, planning for one, or just want to strengthen your overall donor messaging you’ll leave with new insights to spur bold thinking and practical tools to elevate your own fundraising communications. Bring your questions and join us!

This hybrid event will be held in person at the San Francisco Foundation, One Embarcadero Center, Ste 1400, San Francisco, CA   94110, and on Zoom. If you're attending in person, please feel welcome to bring a bag lunch.


Rehana Abbas (she/her)
Chief Philanthropy Officer
San Francisco Foundation

Rehana has more than 15 years' experience in the nonprofit sector. At the SF Foundation, she facilitates the movement of resources for racial equity and economic opportunity. Prior to joining the foundation, she founded her own consulting firm, RKA Advisors, served as the CPO at the Oakland Museum of California, where she successfully led an $85 million campaign, and held fundraising roles at SFMOMA, the UCSF Foundation, and the Fine Arts Museums of San Francisco. She serves on the board of the Children’s Council of San Francisco.


Jenny Winton (she/her)
Founding Partner & Leadership Coach
Mission Minded

Jennie has served as a strategic advisor for more than 300 nonprofits since co-founding Mission Minded in 2002. As a nationally-sought lecturer, she reaches hundreds of organizations each year to help them see greater impact, stability, revenues, leadership, and results.Her one-on-one leadership coaching focuses on optimistic individuals, offering them the tools to achieve greater impact, balance, and happiness at work.


In-Person Host







Melissa Perez
Partner & Co-Founder
Upstream Philanthropy
Former Board President, DER

Zoom Host







Shaké Sulikyan
Executive Search Consultant
Programs Chair, DER


Additional Details

Cancellation Policy: If you contact us to cancel your registration before the deadline (9/10 and 9/12 at 5 pm), you may request a refund. If you cancel your registration after the deadline, the payment will be considered a tax-deductible donation to DER. Thank you for your support!

Final details will be sent to all registrants the evening before the event, 9/12 by 8 pm, and a reminder will be sent to each registrant the morning of our panel from DER's Administrative Coordinator, administrator@dersf.org. Please be sure to check your spam or junk folder for the Zoom information or contact administrator@dersf.org if you have NOT received an email with your event details and information the morning of our event.